Privacy Policy
Last updated: February 22, 2026
(Registration & Data‑Sharing Section)
1. Information we collect
1.1. Public self-registration & Host registrations
When you register a vehicle through our system, or when an authorized Host registers a vehicle on your behalf, we may collect the following personal information: email address, vehicle license plate number, vehicle make and model, parking zone selected, and the date and time of registration.
We collect this information to enable parking registration, to enforce parking rules, and for the other purposes described in Section 2 of this Policy.
1.2. Towed Vehicle Lookup
To use the Towed Vehicle Lookup service, a user must enter both the vehicle's license plate number and the Zone ID of the parking zone from which the vehicle was removed. Both are required; a search cannot be completed with the license plate number alone.
We do not store the licence plate number, the Zone ID, or any other search information you enter. The search is processed in real time to retrieve matching towed vehicle records, and what you enter is not written to our database.
As with any request to our website, our systems and our hosting provider record standard technical information about the request, including the IP address it came from and the time it was made. We use this to keep the service secure and to prevent automated misuse. These records do not show what you searched for.
1.3. Information collected during enforcement
Where a vehicle is observed parked at a zone we manage or operate, our enforcement personnel record information about the vehicle whether or not it has been registered. This includes: vehicle licence plate number, vehicle make, model and colour, the parking zone and the vehicle's location within it, the date and time of observation, photographs of the vehicle showing the vehicle, its licence plate, and its position; and notes recorded by enforcement personnel about the vehicle or the circumstances of the violation.
Photographs are taken to record the condition and position of the vehicle and to evidence the violation. Between three and five photographs are taken for each parking violation notice. Photographs may incidentally capture people, other vehicles, or surroundings near the subject vehicle.
We collect this information to enforce parking rules, to issue and support parking violation notices, and to authorise towing where a vehicle is eligible. It is handled in accordance with Sections 6 and 8 of this Policy.
1.4. Information collected when you submit a dispute
When you submit a dispute about a parking violation notice through our system, we collect: the parking violation notice number and the vehicle licence plate number you enter to identify the notice, your email address, your reason for disputing the notice, and any supporting documents you choose to upload.
Supporting documents are provided by you, and we do not control what they contain. They may include information about you or about other people, such as a name and address shown on a vehicle registration document.
When a dispute is submitted, our system also records a copy of the registration records held for that licence plate across all parking zones we manage or operate, including registrations that have expired or been cancelled. We do this so that the dispute can be reviewed against the registration status that applied at the relevant time.
We collect this information to review and decide your dispute, to respond to you, and for the other purposes described in Section 2 of this Policy. It is handled in accordance with Section 6.
2. How we use your information
We use your personal information for the following purposes:
(a) To register your vehicle in the parking system.
(b) To ensure your vehicle complies with parking time limits and zone rules.
(c) To issue violation notices or support towing if your vehicle exceeds the maximum parking time or is registered in the wrong zone or with incorrect information (such as the wrong license plate).
(d) To contact you regarding an unpaid parking violation notice or a towed vehicle that has not been recovered.
(e) To operate the Towed Vehicle Lookup service, which allows a vehicle owner to identify the towing contractor holding their vehicle.
(f) To apply parking registration and enforcement across all parking zones managed or operated by ParKeenGround, including determining whether a licence plate is subject to a Blocked Registration status at any zone.
(g) To manage your account and provide customer support.
(h) To maintain security and operational integrity of the parking system.
(i) To obtain registered vehicle owner information from applicable provincial or government registries, where required, for the purpose of enforcing parking violation notices, collecting amounts owing on parking violation notices, and pursuing any related fees or costs.
(j) To review and decide a dispute you submit about a parking violation notice, and to communicate with you about it.
(k) To recover amounts owing on unpaid parking violation notices, including by referring the matter to a third-party debt collection agency or pursuing recovery through a court or tribunal.
We do not use your personal information for any purpose beyond parking registration, enforcement, the collection of amounts owing, security, and related parking operations unless you provide separate consent. We may produce statistical and operational reports from the records we hold — for example, the number of violations issued in a zone, or the times of day at which violations most commonly occur. These reports do not identify you or any other individual.
3. Consent and withdrawal (public self-registration)
When you register a vehicle through the public registration page, you will see two consent statements:
- Required consent
You must accept the statement about parking rules, violation notice issuance, towing, and limited data use for parking‑related purposes.
This consent is required to register your vehicle.
- Optional marketing consent
You may choose to check an optional box that says:
“I agree to share my email and vehicle details (make and model) with selected car-related businesses, such as dealerships, for marketing and promotional offers related to my vehicle. This consent is optional and can be withdrawn at any time. I confirm that I am 18 or older.”
If you do not check this box, your email and vehicle details will not be shared with car‑related businesses for marketing.
You can withdraw your marketing consent at any time by:
Contacting us at support@parkeenground.ca or through the contact form on our website.
Once you request to withdraw your consent, we will stop sharing your data with car‑related businesses for marketing purposes. We will action your request as soon as reasonably possible and in any event within 30 days of receipt. However, any sharing that has already occurred may not be undone, and businesses that already received your data may continue to contact you according to their own privacy practices and unsubscribe mechanisms.
Marketing emails you receive will be sent directly by those businesses, not by us. To stop receiving emails from a specific business, use the unsubscribe link in that business’s emails or contact them directly.
Withdrawing a marketing consent affects that consent only. If you later give marketing consent again, we may share your information on the basis of that later consent.
4. Sharing your data with third parties
We may disclose your personal information in the following circumstances:
4.1. Parking-related operations. We may disclose your personal information to municipal authorities, enforcement agencies, or contractors involved in parking management, violation notice issuance, or towing, where required to operate the parking system. This includes providing the contracted towing company with a tow order containing the vehicle's licence plate number, its make, model and colour where recorded, the parking zone and the vehicle's location within it, the parking violation notice number and the date and time it was issued, the towing identification number, and the violation photographs, for the sole purpose of identifying and locating the subject vehicle prior to towing.
4.2. Marketing with your consent. If you have checked the optional marketing checkbox, we may share your email address and vehicle details (make and model) with selected car-related businesses, such as dealerships, so they can contact you with offers related to your vehicle.
4.3. We sell your information to car-related businesses only where you have given the optional marketing consent described in Section 4.2. We do not otherwise sell your personal information. Any sharing with car-related businesses is done under contractual agreements that require them to:
(a) Use the data only for agreed-upon marketing purposes.
(b) Not resell or further disclose the data without our permission.
(c) Stop using the data and delete it upon the request of the vehicle owner.
4.4. If you withdraw your marketing consent, we will stop sharing your data with car-related businesses going forward, but we are not responsible for how businesses that already received your data use it. Those businesses may continue to contact you according to their own privacy practices and unsubscribe mechanisms.
4.5. Service providers. To service providers that host our system, store data, deliver email, and process payments on our behalf, as described in Section 13. These providers act on our instructions and may use the information only to provide those services to us.
4.6. Property owners and towing contractors. To the property owner of a parking zone and to contracted towing companies, for the operational purposes described in Sections 5.2 and 9.4, including verifying and reconciling violation notices, tows, and payments.
4.7. Where required or permitted by law. Where disclosure is required or permitted by law, including in response to a court order, subpoena, warrant, or a lawful demand from a regulator, law enforcement agency, or the Office of the Information and Privacy Commissioner of Alberta, and where necessary to establish, exercise, or defend a legal claim.
4.8. Collection of unpaid amounts. Where a parking violation notice remains unpaid, to a third-party debt collection agency engaged to recover the amount owing, and to any court or tribunal in which recovery is pursued. Information disclosed for this purpose is limited to what is necessary to identify the vehicle, the notice, and the person responsible for paying it, and to contact that person about the amount owing.
4.9. We do not share your license plate number with car‑related businesses for marketing. The optional marketing consent covers only your email address and vehicle make and model.
(Security & Data Management Section)
5. Data security
5.1. We take reasonable steps to protect your personal information from unauthorized access, use, or disclosure, including:
Encryption of data in transit and at rest where feasible.
Access controls so only authorized personnel can view or handle your data. Staff and authorized personnel who handle personal information are bound by confidentiality obligations and may only access data for purposes authorized by ParKeenGround.
Regular review of our security practices.
Despite these measures, no system is 100% secure, and we cannot guarantee absolute security.
5.2. Authorized roles within the System may export data for legitimate operational purposes. Exported data is subject to the same confidentiality and access obligations as in-system data and may only be used for purposes authorized by ParKeenGround. Exported data may be shared with parking property owners and towing contractors solely for operational purposes. Reports provided to the property owner of a parking zone cover violation notices issued and payments received at that zone, and include the licence plate, the date and time of the violation, the vehicle make, model and colour, the violation notice number, the amount of the notice, and the amount paid, the payment date, and the transaction reference for any payment received. Such sharing is limited to what is necessary for those purposes.
6. Data retention
6.1. We retain your personal information only as long as necessary to fulfil parking registration and enforcement purposes, to resolve disputes, and to meet our legal, regulatory, tax, and audit obligations. Where a record relates to a matter that is subject to a claim, dispute, investigation, or legal proceeding, it is retained until that matter is finally resolved. After the applicable retention period expires, records are deleted or anonymised.
6.2. If you give marketing consent (by checking the optional marketing checkbox), we will keep your registration data and consent record for 2 years from the date of that registration to demonstrate compliance and support marketing-related activities.
6.3. If you withdraw marketing consent, we will stop sharing your data for marketing and will remove your information from marketing-related systems within a reasonable time, unless otherwise required by law. We will keep a record of your consent and of the related registration information for 2 years from the date of that registration to maintain proof of your consent and for compliance and audit purposes. This period is not shortened or extended by a withdrawal of consent.
6.4. Photographic evidence of parking violations is retained for as long as necessary to enforce the associated parking violation notice, to collect any amount owing, to respond to a dispute or chargeback, and to meet our legal, regulatory, tax, audit, and contractual obligations, including our obligations to the property owner of the parking zone. Where a photograph relates to a matter that is subject to a claim, dispute, investigation, or legal proceeding, it is retained until that matter is finally resolved, or until the end of the period described in the preceding sentence, whichever is later.
6.5. Towed Vehicle Lookup Display Period: Towed vehicle records are displayed through the Towed Vehicle Lookup service for seventy-two (72) hours following the date and time the tow order was issued, after which they are removed from the service. ParKeenGround may remove a record earlier where it is satisfied the vehicle has been released. This display limitation applies solely to the lookup tool and does not affect internal records retained for enforcement, compliance, or operational purposes.
6.6. Towed Vehicle Lookup — Data Displayed: Access to a record requires both the vehicle's license plate number and the Zone ID of the parking zone from which the vehicle was removed. When a matching record is found, the service displays: whether the vehicle may be towed or has been towed, the date and time the tow order was issued, the vehicle's make and model and the vehicle's colour, where those have been recorded, the towing identification number, and the name, contact telephone numbers including any after-hours number, email address, and hours of operation of the towing contractor holding the vehicle. A record may be displayed before the vehicle has been towed, from the time the tow order is issued.
No information identifying the vehicle owner or any other individual is disclosed through this service. Records are not publicly indexed, and access is rate limited.
6.7. Dispute records. Where you submit a dispute about a parking violation notice, we retain the dispute record for as long as necessary to decide the dispute, to respond to you, to recover any amount owing, to maintain a record of your agreement to our Terms of Service and Privacy Policy, to respond to any related dispute or chargeback, and to meet our legal, regulatory, tax, and audit obligations.
Supporting documents you upload are kept only for a short period after the dispute has been decided, and are then deleted.
Where the associated parking violation notice is permanently deleted, the dispute record and any supporting documents still held are deleted with it.
7. Your rights
7.1. Under Alberta's Personal Information Protection Act (PIPA), you have the right to:
Access the personal information we hold about you, and to be told how it has been used and to whom it has been disclosed.
Request correction of inaccurate information.
Withdraw your consent for marketing uses.
Complain to the Office of the Information and Privacy Commissioner of Alberta about how we have handled your personal information.
To exercise these rights, please contact us at support@parkeenground.ca. We may ask you to verify your identity before responding. We will respond to a request within the time required by PIPA. Where PIPA permits us to charge a fee for responding to an access request, we will tell you the estimated cost before proceeding, and you may withdraw the request.
If we refuse a request in whole or in part, we will tell you the reason and inform you of your right to ask the Office of the Information and Privacy Commissioner of Alberta to review that decision.
The individual responsible for privacy compliance at ParKeenGround can be reached at support@parkeenground.ca.
7.2. If you submit a dispute regarding a violation notice or data sharing, any supporting documentation you provide (such as vehicle registration documents) will be collected and used solely for the purpose of reviewing and resolving your dispute. Such documentation will be stored securely and retained in accordance with Section 6 of this Policy. We will not share dispute documentation with third parties except where required by law.
(Enforcement & Payments Section)
8. Photographic evidence of violations
Photographs of violations (license plates/vehicles) are uploaded to secure cloud storage and are accessible only to authorized personnel whose role requires access to them. Violation photos included in a PDF tow order are additionally shared with the contracted towing company solely for the purpose of vehicle verification at the time of towing. This sharing is limited to the photos associated with the specific tow order and is used exclusively for operational enforcement purposes.
Photographs will be used as proof for enforcement verification purposes including but not limited to: the resolution of violation notice disputes or the resolution of towing disputes.
Photographs will not be sold or used for marketing purposes.
Photographs will be deleted in accordance with Section 6.4 of this Policy.
9. Payment Data
9.1. To pay a parking violation notice, you must first enter your violation notice number and license plate number on ParKeenGround's payment page. We use this information solely to verify that the violation notice exists and belongs to your vehicle before proceeding. Once verified, your payment is processed through Stripe, a secure, PCI-compliant third-party payment processor. During checkout, Stripe collects your email address, card details (card brand, last four digits, expiry date, country of issue, and funding type), and any billing information you provide. All sensitive payment information — including your full card number and billing details — is handled entirely by Stripe. ParKeenGround does not have access to your full card details and does not process your card information directly.
9.2. Through our Stripe account, we have access to the payment and charge details associated with your transaction, including your email address, the card details described above, and violation notice-related information submitted during the payment process, such as violation notice number, license plate number, receipt ID, and zone. We use this information for the following purposes:
(a) To process and verify your violation notice payment.
(b) To send or facilitate payment receipts.
(c) To handle disputes, chargebacks, and refunds.
(d) To contact you in connection with a payment issue.
(e) For internal record keeping and compliance purposes.
9.3. We do not use your payment data for marketing purposes. In our own systems, we store a record of your payment and of each attempt to pay. This includes the violation notice number, the licence plate, the amount, the zone, the transaction and receipt references, the payment status, the identifiers Stripe assigns to the payment, and the related dates and times. We do not store your card number, card security code, or billing address.
9.4. Parking violation notice payments are payable to and collected by ParKeenGround in its own right. A full or partial portion of your payment may be transferred to the property owner of the parking zone through Stripe's platform. As a result, the property owner's Stripe account may also have access to payment and charge details associated with the transaction, which may include your email address, card details (as described above), and violation notice-related information such as violation notice number, receipt ID, license plate number, and zone. Under its agreement with ParKeenGround, the property owner is required to treat this information as confidential and may use it only for the administration of its parking facility, including verifying and reconciling payments. The property owner is separately responsible for its own compliance with applicable privacy legislation in respect of information it receives.
9.5. Stripe processes payment card information on our behalf as our payment processor, and we remain responsible under applicable privacy legislation for personal information we transfer to Stripe for that purpose. Stripe is a PCI-compliant payment processor and is responsible for the security of the card data it handles directly. Stripe's own collection and use of your information for its own purposes is governed by Stripe's privacy policy and terms of service. ParKeenGround is not liable for damages caused by a failure of Stripe's own systems.
9.6. When you look up or pay a parking violation notice, our server automatically generates standard access logs recording which page or action was requested, the time, and the IP address the request came from. The violation notice number and licence plate you enter are sent in the body of the request and are not recorded in these logs. The logs are kept for a limited period for security and operational purposes and are not used by ParKeenGround for any other purpose.
(System & Operations Section)
10. Cookies and Browser Storage
10.1. Our system does not use tracking or advertising cookies, and does not use cookies to build a profile of you or to follow you across other websites. We use a small number of cookies that are necessary for the system to work securely. When you submit a registration or use the Towed Vehicle Lookup, we set a security cookie that protects the form against misuse by another website; it contains a random value, not your licence plate, email address, or any other information about you. Authorized personnel (employees and staff) who log in receive a cookie that keeps them signed in. We do not set any cookie when you visit a page without submitting anything. For security and operational purposes, we retain server-side session and activity records (such as login times, session identifiers, and device information) as described in our Terms of Service.
10.2. For security, staff sessions are automatically terminated after a period of inactivity.
10.3. Note: Our company website is hosted on a third-party platform that may use cookies for functionality and analytics purposes. Additionally, when you are redirected to the Stripe-hosted payment page to pay a parking violation notice, Stripe may use cookies and similar technologies for fraud detection and payment processing purposes. These are governed by the respective third parties' own privacy policies and are outside ParKeenGround's control.
11. Business Identity
This Privacy Policy is issued by PARKEENGROUND INC., a corporation incorporated in Alberta, Canada.
For privacy-related inquiries, including questions about this Policy or requests to exercise your rights under Section 7, you can reach us at: Email: support@parkeenground.ca
12. Children's Privacy
Our services are not directed at individuals under the age of 14. We do not knowingly collect personal information from children under 14. If we become aware that we have inadvertently collected personal information from a person under 14, we will not use it for any purpose other than parking registration and enforcement, and will retain it only for the period described in Section 6. A registration submitted by a person aged between 14 and 18 is subject to this Privacy Policy in the same way as any other registration, except that the optional marketing consent described in Section 3 may be given only by persons aged 18 or older. We do not knowingly share the information of a person under 18 with car-related businesses. If we become aware that marketing consent was given by a person under 18, we will stop sharing their information and treat the consent as withdrawn, as described in Section 3.
13. International Data Transfers
We use service providers located outside Canada to store and process personal information on our behalf. These include cloud storage and hosting providers, our website platform, our email delivery provider, and our payment processor. Personal information handled by these providers includes registration data, photographic evidence of violations, and payment records. This information may be stored or processed outside Canada, including in the United States and the European Union, and some providers may store data in other countries.
We use these providers to host the ParKeenGround System and our website, to store photographic evidence of parking violations, to send email, and to process payments.
While personal information is outside Canada, it may be accessible to the courts, law enforcement, and national security authorities of that country under the laws of that country.
We remain responsible for personal information transferred to a service provider for processing, and we require our service providers to protect it by means comparable to those required under Alberta law.
If you have questions about our use of service providers outside Canada, or about how your personal information is handled while outside Canada, contact us at support@parkeenground.ca.
14. Data Breach Notification
If a breach involving personal information under our control occurs, we will assess whether the breach creates a real risk of significant harm to any individual.
Where it does, we will report the breach to the Office of the Information and Privacy Commissioner of Alberta without unreasonable delay, and we will notify affected individuals as required. Where we hold current contact information for an affected individual, we will notify them directly. Where we do not, we will use another reasonable method of notification.
Where a breach may affect a parking property owner's monitored parking zone, we will also notify that property owner.
A notification will describe the nature of the breach, when it occurred, the personal information involved, what we have done in response, and the steps affected individuals can take to reduce their risk. We maintain a record of breaches involving personal information under our control.
(Disputes Section)
15. Violation notice Disputes
Parking violation notice disputes are governed by Section 7 of ParKeenGround's Terms of Service, available at https://www.parkeenground.ca/terms-of-service, which sets out the time limit for submitting a dispute, what a dispute must contain, and how disputes are reviewed.
This Policy governs how we handle any personal information you provide in connection with a dispute. Documentation you submit in support of a dispute is dealt with under Section 7.2 of this Policy.
16. Data Sharing Disputes
If you believe your personal information was shared with third-party businesses for marketing without your consent, you may submit a dispute by contacting us at support@parkeenground.ca within 18 months of your registration date. Disputes submitted after the 18-month window will not be considered, as we may no longer hold the consent record for that registration and may not be able to verify whether consent was given. Your dispute must include your email address, license plate number, and a description of the marketing communication you received. Where you give marketing consent, we record it with your registration, including the date and time, and keep that record for the period set out in Section 6.2. Where you do not give marketing consent, no such record is created. Upon receiving your dispute, we will review our consent records and respond within 30 days. If our records confirm that consent was provided, we will share the relevant consent record with you as proof, and you may withdraw that consent at any time, as described in Section 3. Where our records show no consent for that registration, we will confirm that to you. In either case, we will check whether your information was included in any export made while a consent was in effect, and if it was, we will tell you and will not share it further on your request. Sharing that has already occurred cannot be undone, and Section 4.4 describes how to deal with a business that already holds your information. Withdrawing a marketing consent affects that consent only. If you later give marketing consent again, we may share your information on the basis of that later consent.
(General Section)
17. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will post the new version on this page and update the "Last updated" date. The version of this Policy that applies is the version posted at the time you submitted a registration or, where no registration was submitted, at the time you parked at a parking zone managed or operated by ParKeenGround.